Live frontsheets for TV buying
Great TV data, every morning.
AV Alliance is an independent AV execution specialist. Our live frontsheet service takes your station schedules, prices and measures every spot against your deal terms, and sends your buyers the position every morning, with the station turnarounds already drafted.
6am
Position by frontsheet in every buyer’s inbox
1 sec
To open the frontsheet history, down from over 10 minutes
3
Audiences measured on every spot: buying, campaign and target
0
Files your team copies, pastes or uploads
How it works
Station email to frontsheet, untouched.
Four steps run automatically, several times a day, as the stations send their schedules.
01 Collect
Schedules arrive
Schedule files from every sales house are picked up from email as they land.
02 Load
One spot file
Every sales house is merged into one file and loaded automatically.
03 Measure
Priced and scored
Every spot gets its deal CPT, value and delivery, scored against your daypart, centre-break and 30″ minimums.
04 Record
Snapshotted
Every update is saved so you can see how the month moved, and each month close is frozen.
One dataset feeds everything
Live frontsheet
A workbook per month, with flags when newer data lands.
6am email
The position by product and frontsheet.
Turnarounds
Drafted daily, ready to send to stations.
Dashboard
Refreshed after every load.
What lands at 6am
The position, and the fix, side by side.
Each frontsheet gets a block like this every morning, with the station turnaround drafted alongside it. Every ask is sized to the airtime still open, so it recalculates itself as the month closes down.
Frontsheet
Brand A · Station 2 · Adults 16-34
LP 53.4% v 70.0% min, really short
CB ok
30" 48.0% v 50.0% target, short
TVRs 8.4
Still open 268 spots
Turnaround, drafted for you
Good morning, please can you action the below. Late peak is at 53% against a 70% minimum.
Move 46 open spots from daytime into 21:00–22:59.
Keep 30″ at 50% or above on the open spots.
Illustrative figures. Your blocks use your own frontsheets, audiences and deal terms.
What it does for your agency
Fewer surprises. Numbers everyone trusts.
Hours back every week
Buyers start the day with the position already built.
Fix it in time
Shortfalls show daily, while open airtime can still be moved.
Turnarounds that land
Stations get asks they can deliver, sized to what is still open.
One version of the truth
Frontsheet, email, turnarounds and dashboard all agree.
Judged like for like
Dayparts are measured the way stations sell them, and targets can be set to market averages.
A full audit trail
Frozen month closes back up reconciliation and value owed.
What you get
- A live frontsheet workbook for each month
- A morning position email, by product and frontsheet
- Station turnarounds drafted daily
- Monthly close snapshots for reconciliation
- Alerts for missed loads, empty days and nothing booked past month end
What we need from you
- Station schedule files forwarded to a dedicated inbox
- Deal terms per station: CPTs, audiences and minimums
- Monthly budgets and targets
- A named buyer to agree the email format with
About AV Alliance
AV Alliance delivers AV campaign activation with precision and pace. We partner directly with brands, and with media consultancies, PR, social and creative agencies, to bring ambitious campaigns to life. We sit outside holding-company structures, so you get independent, specialist AV buying and responsive collaboration without the bureaucracy.
See it on your own data
Send us one month of schedules.
Add your deal terms and we’ll show you the frontsheet it produces. We start with a 30-minute walkthrough, then a trial on one advertiser.
Email: [your email]
Phone: [your number]